Juicier
Mushrooms hold moisture through cooking, so blended patties lose less and stay tender.
Cut the Bull
Taste first. Everything else follows.
Real meat, blended with premium roasted mushrooms. Juicier, more flavorful, and better value. Straight talk on why it works.
Author, Cut the Bull
Why it works
Why meat and mushrooms belong together
More flavor
Roasted mushrooms bring natural umami that amplifies the meat instead of masking it.
Still real meat
Familiar taste and texture, made better. Nothing to give up.
Our foundation
Built on quality
Real meat as the foundation
Start with real meat. Build the blend around what makes a burger worth eating: bite, juiciness, and flavor.
Premium ingredients
Every ingredient earns its place. Roasted mushrooms are in the blend because of what they do for the food.
Consistent results
A blend that works in the recipes you already make, from burgers to meatballs to pastry fillings, with no new equipment and no new process.
The logic of blending
Why it makes sense
Cooking shrinks ground beef. According to the USDA, 25% to 30% of its weight is lost to cook loss, and sometimes more. Mushrooms are about 90% water, but they release it gradually and take some back as they cook. Blended with meat, that means less shrinkage, a juicier bite, and more food on the plate.
Mushrooms also bring a savory depth that makes meat taste more like itself, so less salt and fewer additives are needed to get a satisfying result. Blending is not dilution. It is a better way to make a burger.
The test is simple. If it does not taste good, nothing else matters. Sustainability is a welcome benefit of a blend that wins on flavor, texture, and price first.
The thinking behind it
Cut the Bull... At Least By Half
by Shalom Daniel
Cut the Bull... At Least By Half makes a practical case for better meat. Start with taste and quality, blend in ingredients that earn their place, and make the better choice the easy one. No guilt and no all or nothing thinking, just food that works.
Key themes
What the book explores
01
Taste first
If it does not taste good, nothing else matters. Quality is where the conversation begins.
02
The logic of blending
What mushrooms, grains, and legumes bring to meat in the pan and on the plate.
03
Meet people where they are
Change sticks when it is easy, familiar, and affordable, not when it is forced.
04
Lessons from other industries
What electric cars, lab grown diamonds, and space food teach us about how better products win.
The author
Shalom Daniel
Shalom Daniel is the Co-Founder and CEO of JOYN Foods, the company behind 50CUT, a mushroom blend made to be mixed with ground meat. He previously served as Global Food Brands Director at Unilever and founded the innovation firm INNOBIZ. He holds an MBA and executive certificates in Executive Leadership and Sustainable Business Strategy from Harvard Business School.
Ideas
The ideas
Notes on taste, quality, blending, and the kitchen.
Quality
Taste is the whole game.
Why flavor and texture decide whether a better product gets a second purchase.
Flavor
Why mushrooms make meat taste meatier.
Natural umami, and what it means for salt and additives.
Blending
Why blending is evolution, not dilution.
Making the blended product the one people reach for first.
Kitchen
Juicy after two hours.
How blended patties hold up in a chafing dish, in transit, and in the freezer.
Sustainability
A benefit, not the pitch.
The environmental upside of blending, kept in its proper place.
Quality
Cook loss, explained.
Why burgers shrink, and how mushrooms change the math.
Speaking
Invite Shalom to speak
Bring the thinking behind Cut the Bull to your event. Shalom speaks on quality, why blending works, and how better products win.
Talk themes
01
Taste comes first
A direct conversation about flavor, texture, and what makes food worth choosing.
02
Why blending works
The thinking behind pairing real meat with mushrooms, from cook loss to the kitchen line.
03
How better products win
Lessons from electric cars, lab grown diamonds, and space food for the next generation of better meat.
Inquiry